Case study
Storage Works: 6 months, 385 leads, £35 per conversion
Storage Works operates multiple storage locations throughout Cardiff, Salisbury and Birmingham. With the self-storage industry being highly competitive they need a steady flow of business and consumer leads to fill their storage spaces.
- Leads generated
- 385
- Cost per conversion
- £35
- Time period
- 6 months
The Challenge
Storage Works operates multiple storage locations throughout Cardiff, Salisbury and Birmingham. With the self-storage industry being highly competitive they need a steady flow of business and consumer leads to fill their storage spaces.
Read below to see how we generated a total of 385 leads across 6 months.
The Solution
We implemented a targeted Google Ads campaign and a location-based SEO content strategy to generate leads from both B2C and B2B customers in all operational areas.
Our Google Ads campaign targets highly relevant, high-volume keywords with optimised campaigns and landing pages, attracting quality traffic and leads.
Our location-based SEO content strategy covers keywords in key locations, driving cost-efficient organic traffic and achieving high rankings on page 1 (positions 1-3).
The Results
385 organic and paid leads.
£35 cost per conversion.
Delivered across 6 months.
"I have worked with James since July 2023 when he set up a social media marketing campaign for the launch of a new business. The results were immediate and beneficial. We have worked closely together since January 2024 when he took over the overall digital strategy for my business. With SEO work the results are not always so quick to deduce, but with the mainly content-based strategy he put into practice, our search results did dramatically improve."
Monthly performance overview
1 Sept 2025 - 30 Sept 2025, vs. prior year
Total website traffic (users)
2,418
↑ 242.5%
Total website conversions
167
↑ 138.6%
Total website sessions
2,898
↑ 233.5%
Organic website impressions
50,674
↑ 349.5%
Organic search clicks
381
↑ 348.2%
Avg. session duration
00:01:43